How two college friends got Serena Williams to back their business By Anand Gupta Top News and Analysis (pro)

How two college friends got Serena Williams to back their business One of the co-founders of endurance event booking platform Let's Do This talks about how the company attracted investment from sporting stars like Serena Williams and Usain Bolt. CNBC Make It's Vicky McKeever reports.

from Top News and Analysis (pro)
via By Anand Gupta

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